VP, Corporate Communications

US-CA-Rancho Cucamonga
Req No.


CO-OP Financial Services is currently looking for a VP, Corporate Communications in our Marketing department. This position is located in Rancho Cucamonga, CA.

The Vice President (VP) of Communications will be responsible for the development of communication strategy and will contribute to organizational strategic planning process. The VP of Communications will develop a world-class communications plan for directly managing communications activities that promote, enhance, and protect the organization's brand reputation. The VP of Communications will be responsible for the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. This individual will be an ambassador for the organization and will need to build relationships with the media. The goal is to advance the organization's position with relevant constituents, as well as to drive broader awareness and donor support for the organization.

What your day will look like:

  • Develop and implement an integrated strategic communications plan to advance brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.
  • Create marketing/public relations strategy that will allow leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
  • Identify challenges and emerging issues faced by the organization. Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
  • Serve as communications counselor to leadership.
  • Oversee development of all print communications including the annual report, marketing collateral materials and electronic communications including website and new media; manage relationships with associated vendors.
  • Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organization.
  • Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed.
  • Actively engage, cultivate and manage press relationships to ensure coverage surrounding programs, special events, public announcements, and other projects.
  • Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development
  • Recruit and manage a communications team to support the development and execution of the communications strategy.
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
  • Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
  • Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.


This position requires a Bachelor's degree in journalism, communications, or related field is required, an advanced degree is preferred, a minimum 10 years’ experience in a senior management role either in-house or with an agency along with a demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements. We are looking for someone with a minimum of five years’ experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories.


To perform this job successfully, the VP, Corporate Communications must be creative and thoughtful on how new media technologies can be utilized and have demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance an organization's mission and goals. We are looking for extensive successful writing and editing experience (externally focused) with a variety of print and online communications media, must have stature, gravitas, and confidence to gain the credibility and respect of high-performing Board of Directors, have the ability to make decisions in a changing environment and anticipate future needs and must be self-reliant, good problem solver, results oriented


If you or someone you know can perform the duties and responsibilities required of the VP, Corporate Communications and have the skills and experience required, please submit your resume to be considered for the opportunity.

About Us

CO-OP Financial Services is the technology engine that provides access and convenience for credit unions. With over 35 years of credit union service, CO-OP connects credit union members to their accounts through Debit, Credit, ATM, Shared Branching, Member Interaction Services, Mobile, Virtual, and Bill Pay services. CO-OP serves a total of 3,500 member credit unions, 50 million cardholders, 30,000 surcharge-free ATMs, and more than 5,300 shared branches (with 2,000 self-service locations). Handling three billion-plus annual transactions, CO-OP is the nation’s largest credit union service organization—offering resources that enable deeper member engagement to help credit unions prosper.


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