Sr. Product Manager - Teller & Branch Automation

Job Locations US
Req No.
Product Development


CO-OP Financial Services provides technically superior products and services to financial institutions across the nation. We are seeking a talented Sr. Product Manager to be responsible for spearheading assigned product service lines using a predefined product methodology. Major responsibilities will include product strategy development, requirements definition, go-to-market strategy, execution, and ongoing growth of individual service lines. This PM will work extensively with clients, staff, analysts, and partners as well as provide strategic support to the sales and marketing teams. The Senior Product Manager will formulate critical success factors, define product releases, work with the organization to create effective strategies that foster sales success, and drive product adoption by being an evangelist and “go-to” person for assigned products and solutions. This is an ideal position for a candidate seeking opportunities for immediate impact, in an entrepreneurial and fast paced environment. The bar is high - success in this role will require a high degree of individual initiative and ownership, and the ability to work effectively with a wide range of constituencies to drive to results.


  • Leads the market analysis process for new products/services to determine customer needs, industry direction, competitive product and market positioning and overall product strategy
  • Creates and executes on a compelling product vision and roadmap
  • Evaluates new product/service viability and builds recommendations of go or no-go decision for senior leadership
  • Develops business plan, including strategic requirements, such as product design and strategic fit, go-to-market strategy, plus financial business case; pricing, cost, revenue forecasts, capital costs, profit.
  • Analyzes interconnectedness of products/partners/technologies to create best of breed products/services
  • Manages the entire product development cycle including requirements (functional, operational, and technical), documentation, resource management, system integration, testing compliance, product launch and implementation.
  • Manages capital and expense budgets to ensure adherence to budget while maintaining requirements for the product
  • Works with development teams, 3rd-party vendors, associations, and internal stakeholders to execute on development, launch and implementation plans. Act as single interface with development
  • Identifies and interprets customer/stakeholder needs and translate feedback and user testing results into feature/functionality requirements
  • Provide strategic support for sales and marketing post launch through technical and market training, customer meetings, demonstrations, and event support
  • Manages life cycle of assigned products or product lines; including evaluating customer needs, product enhancement, and determining end of life timing and strategy.
  • Closely collaborates with Marketing, providing rich content and strategic thinking to develop and maintain product positioning and messaging, utilizing various delivery vehicles (such as white papers, blogs, sales tools, etc.)
  • Negotiates costs and rules of engagement with vendors; demonstrating ability to work with legal counsel and contracts department to ensure that vendor and customer contracts accurately reflect the product and business perspective in our contracts.
  • Assists Sales and Business Development teams as needed in securing or maintaining existing key clients
  • Analyzes and defines roles and responsibilities of all ecosystem players and distribution channels
  • Conducts competitive analysis of vendors and their product offerings to evaluate and refine product positioning and value proposition.
  • Provide thought leadership for organization, customers and industry when appropriate
  • Create and present presentations to both internal and external audiences, virtually or in person
  • Attends industry trade shows/events and other meetings as needed, with travel as needed


  • Bachelor’s degree or university program certificate in business or commensurate field experience, along with a minimum 7 years of product experience, at least three years in a product management role.
  • Professional background in strategic and tactical product management and technical product/services experience. Must have a proven track record of bringing successful products to market on time.
  • Knowledge of strategic and tactical product management and product development methodologies along with the strategic planning process, product life cycle management tenets and product pricing strategies.
  • Knowledge of financial forecasting, technical product management, creation of budgets and financial justification for product business decisions along with understanding and knowledge of financial services industry, preferably credit unions and EFT payments industry.
  • EFT product payment experience and complex technical product experience is preferred.
  • Exceptional analytical skills.
  • Excellent oral and written communication skills.
  • Accomplished presentation skills and comfort level in front of C-level executives.
  • Strong negotiation skills and vendor management skills.
  • Skilled at driving projects to completion in a timely manner, meeting pre-determined deadlines.
  • Requirements gathering skills.
  • Ability to synthesize disparate and complex technology and summarize key points concisely for consumption by different levels of the organization , including executive team.
  • Skilled at defining customer needs and using that knowledge to defining functional product specifications.
  • Market research and analysis skills, including sizing and market need.
  • Skilled at evaluation of business and product opportunities and strategic product planning.
  • Assessing impact on organization and operational environment of new product initiatives.
  • Excellent listening skills.
  • Proficient in Microsoft Office applications: Word, Excel, PowerPoint, Outlook.
  • Outstanding execution skills.
  • Financial analysis skills—to assist finance department in building forecasting models and use those models to build financial business case for products.
  • Ability to lead others in a technical environment.
  • Exceptional organizational skills.
  • Flexible to changes in direction, product and market forces
  • Ability to act as a bridge across the organization and effectively evangelize to all stakeholders to move projects forward.
  • Ability to handle many and multiple projects and prioritize effectively
  • Embraces accountability.
  • Confident enough to deliver negative assessments of product opportunities if warranted.
  • High degree of individual initiative and ownership.
  • Team player.
  • Ability to keep calm under pressure.
  • Creative problem solving ability.

If you or someone you know can perform the duties and responsibilities required of the Sr. Product Manager and have the skills and experience required, please submit your resume to be considered for the opportunity.

About Us

CO-OP Financial Services is the technology engine that provides access and convenience for credit unions. With over 35 years of credit union service, CO-OP connects credit union members to their accounts through Debit, Credit, ATM, Shared Branching, Member Interaction Services, Mobile, Virtual, and Bill Pay services. CO-OP serves a total of 3,500 member credit unions, 50 million cardholders, 30,000 surcharge-free ATMs, and more than 5,500 shared branches. Handling three billion-plus annual transactions, CO-OP is the nation’s largest credit union service organization—offering resources that enable deeper member engagement to help credit unions prosper.


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