• Product Marketing Manager

    Job Locations US-IA-Urbandale
    Req No.
  • The Opportunity

    CO-OP Financial Services provides technically superior products and services to financial institutions across the nation. We are seeking a talented Product Marketing Manager to be responsible 

    for the product marketing roadmap and plans, execution throughout the product lifecycle and supporting the business development and sales team with go-to-market strategy/tactical delivery components ensuring revenue and customer satisfaction goals are met.




    • Act as a marketing liaison and strategist with the Product Development and Business Development departments.
    • Develop annual marketing strategies related to new product goals to drive sales goals. 
    • Analyze market needs and competitive context in collaboration with Product and Sales. 
    • Provide competitor insights into the marketplace and the overall positioning of CO-OP’s product set.
    • Develop individual marketing plans by product and/or product line or launch including positioning and tactical plans for all phases of the marketing/sales funnel awareness, education, nurture, selection and on-boarding. 
    • Plans include positioning, background research, target audience/segments, messaging, announcement components, sales support, lead generation plans, consumer adoption components.
    • Document and communicate recommendations to agencies, Marketing teams, Product teams and Sales teams.
    • Lead implementation of all tactical components of launch, using internal and external (agency) resources. 
    • Manage budget spending and oversight related to assigned product lines.
    • Direct and mentor junior marketing staff through product marketing campaigns.
    • Oversee assigned product marketing activity to ensure consistent messaging, branding and product positioning.
    • Support the development of differentiated product propositions and offers.
    • Maintain an overview of campaign performance. Collect campaign results and learnings and communicate to key stakeholders.
    • Maintain and have a working knowledge of key competitor activity and key differentiators.
    • Provide recommendations and strategies for new product development priorities and market specifications based on R&D and industry research.
    • Communicate product related updates and modifications to sales organization and corporate partners on a frequent basis.
    • Develop and recommend ongoing promotional programs to drive sales through all channels
    • Serve as product/market expert for marketing team as related to technology, product positioning, competitive information and product performance.
    • Work with Strategic Relationship Management (SRM) team to collect and assess the "voice of the customer" perspective, competitive data and emerging technology trends in support of new product development, product enhancements and competitive positioning.
    • Manage marketing relationships with key product partner companies.
    • Business & Product Planning & Forecasting.
    • Market & competitive intelligence & analysis.
    • Market Share Analysis & Competitive Tracking & positioning.
    • Budgeting Reporting (Annual Strategic Planning, Monthly Business Review, Quarterly Business Review and Mid Year Review).
    • Promotional Planning & analysis.
    • Product Marketing Lifecycle Management.
    • Production planning.
    • Actively supports our CO-OP culture and embraces our core values of Work as Partners, Communicate Openly and Honestly, Demonstrate Excellence and Champion Change in all interactions.



    What You’ll Need to Succeed

    • Bachelor’s degree in Marketing, or related field preferred; and/or 8 years related experience.
    • 6 years of demonstrated product marketing experience; May use degree to substitute for one year of experience.
    • Demonstrate expertise in driving revenue, managing product launches and campaigns, campaign creation & execution.
    • Demonstrable experience in utilizing all key elements of the marketing mix & agency management.
    • Forecasting Accuracy- Forecasting/production planning to hit agreed forecasting metrics.
    • Agency Management: drive agencies & vendor partners to do their best work.
    • Ability to manage and influence colleagues, peers and executives regardless of reporting structure.
    • To quickly establish credibility as a product expert and add critical business value.
    • To show leadership in driving the credit union business forward.
    • To be a team player demonstrating cooperation in the way the business is done.
    • Objectively look at current ways of doing business and implement change.
    • Strong business acumen: accurate, insightful & timely.
    • Ability to learn new, complex and dynamic product and industry environment.
    • Creative thinking, Flexible and creative in approach. 
    • Action and results-orientated.
    • Energetic self-starter, happy to work on initiatives in isolation or as part of a team.
    • Strong business acumen and commercial understanding & analytical skills.
    • Solid project management skills – on strategy, on time, on budget.
    • Strong numerical skills and attention to budget.
    • Strong and creative Marketing Strategy & execution skills.
    • Outstanding written & verbal communications skills, with the ability to present to a variety of audiences.
    • Financial and/or technology industry background a plus.
    • Working knowledge of PPT and Excel.
    • Skilled at working with multiple stakeholders, internal and external.

    Why Join CO-OP?

    CO-OP Financial Services is the technology engine that provides access and convenience for credit unions. With over 35 years of credit union service, CO-OP connects credit union members to their accounts through Debit, Credit, ATM, Shared Branching, Member Interaction Services, Mobile, Virtual, and Bill Pay services. CO-OP serves a total of 3,500 member credit unions, 50 million cardholders, 30,000 surcharge-free ATMs, and more than 5,500 shared branches. Handling three billion-plus annual transactions, CO-OP is the nation’s largest credit union service organization—offering resources that enable deeper member engagement to help credit unions prosper.


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