• VP, Demand Generation

    Job Locations US-CA-Rancho Cucamonga | US-IA-Des Moines
    Req No.
  • The Opportunity

    CO-OP Financial Services is bringing digital transformation to the credit union movement. We’re creating innovative technology solutions that help not-for-profit credit unions best serve their members and compete with the big banks.  As a result, our world-class team is growing faster than ever! If you’re passionate about technology and want to be part of a purpose-driven organization, this is an exciting opportunity to provide real value and help shape the future of human-centered financial services.


    We are seeking a talented VP, Demand Generation to be responsible for designing, building, and optimizing our client acquisition and demand generation engine across Web and online marketing, events, and all campaigns. This role will require close partnership with the CRO, ETO, Product Marketing, Experiential Marketing, Product Management, Marketing and Brand Team, Digital Experience, and Client Experience.

    What You Can Look Forward to

    • Collaborate closely with Digital Experience to manage and optimize all online properties and all other customer facing web assets with an extreme focus on UX and customer acquisition for b2b lead-gen.
    • Define and orchestrate all online marketing, acquisition, and campaign efforts across all marketing channels including web, SEM, Paid Social, webinars, email, and more.
    • Collaborate closely with Client Experience to create the best, highest velocity experience for customers to find, try, buy, and expand their engagement and response to CO-OP content, including identification of company goals, objectives and benchmarks for customer conversions and advocacy.
    • Create vertical oriented content and demand generation for targeted verticals.
    • Regularly measure, optimize and report out on key digital demand generation efforts to demonstrate material contribution to pipeline generation.
    • Contribute to the growth and profitability of the company by ensuring high customer satisfaction rates, creating repeat customers, and creating efficiencies.
    • Actively supports our CO-OP culture and embraces our core values of Work as Partners, Communicate Openly and Honestly, Demonstrate Excellence and Champion Change in all interactions.

    What You’ll Need to Succeed

    • Experience generating demand at B2B enterprise technology company.
    • Bachelor’s degree in Business or Marketing, MBA a plus.
    • Minimum of 15 years in marketing management and leadership with performance and demand gen being core.
    • Strong analytical capabilities to understand how to optimally allocate resources across multiple demand generation options.
    • Strong creative abilities to create differentiated messaging and programming.
    • Understanding of CRM systems and marketing automation platforms, preferably Salesforce and Marketo.
    • Have a proven track record of doing Account Based Marketing and Industry marketing in partnership with a direct sales team that drives sales results in large enterprise accounts with C-level buyers.

    Why Join CO-OP?

    Get ready to be part of the exciting, ever-evolving and growing credit union movement!  As a CO-OP employee, you’ll have a chance to directly impact the access of financial opportunities to individuals and communities – and you’ll help drive the future of fintech at an energetic organization where contributions are valued, and innovation is championed.   


    With more than 35 years of industry leadership, CO-OP Financial Services is the largest, most comprehensive credit union service organization in the nation.  CO-OP serves as THE credit union technology engine, bringing payments solutions, engagement services and strategic counsel to help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service.


    CO-OP serves more than 3,000 client credit unions, with 60 million debit and credit cardholders, nearly 30,000 surcharge-free ATMs and more than 5,600 shared branches nationwide. Our vast technological ecosystem facilitates more than 6.5 billion transactions every year and equips credit unions of all sizes to deepen member engagement and prosper in the fast-paced world of fintech.

    The Perks

    • Fun, challenging and, collaborative work environment with passionate colleagues that care deeply about the intersection of technology and human-centered financial services.
    • Health benefits – medical, dental, & vision plus wellness programs and gym reimbursements.
    • 401K with generous company match.
    • Tuition reimbursement.


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